In the beginning, festival-goers used to walk to the steps of the Palais des Festivals. The Cannes Film Festival quickly grew to become the leading international Cinema Festival and as a result, mobility and transport became a central issue. Renault, a French brand with global reach, was chosen in 1983.
Claude Hugot, Director of Public Relations with Renault-Nissan-Mitsubishi, said: “Renault is one of the oldest partners of the Cannes Film Festival. We first worked together in 1983. Back then, VIPs were driven to the iconic steps of the Palais des Festivals in a Renault 25. 1983 was particularly symbolic for us in that it was a Japanese film, ‘The Ballad of Narayama’ by Shōhei Imamura that won the Golden Palm".
Renault celebrates 120 years with the silver screen
The story goes back to 1898, when the Lumière brothers set up their first film studios near the Renault factory on Île Seguin in Boulogne-Billancourt. As a result of the close ties forged by the two families, Renault became the preferred partner of actors and directors. Renault voiturettes could be seen in the first adverts, and subsequently in films by Jacques Tati, Claude Sautet, Claude Lelouch, Steven Spielberg, James Cameron, Wim Wenders and Xavier Dolan among others. Every year, around forty vehicles feature in 200 TV and cinema productions.
Today, Renault is a partner of Unifrance, the Golden Globes, the Ateliers de Beaune workshops and France’s César film awards, as well as the festivals of Deauville, Lyon Lumière, Alpe d’Huez, Cabourg and Angoulême.
In the UK, Renault has been the official car partner of the British Film Institute for the past 23 years, providing a fleet of vehicles to chauffeur talent across the city during the London Film Festival.
Cannes 2018: a line-up including Jean-Luc Godard, Spike Lee and Asghar Farhadi
At the 71st Cannes Film Festival, the key notes will be glamour, with Cate Blanchett leading the jury, and humour, with Édouard Baer as master of ceremonies. Love will also be part of the line-up, as illustrated by the official poster for the event, showing a scene from Pierrot le Fou by Jean-Luc Godard in which Anna Karina and Jean-Paul Belmondo kiss passionately in their cars.
The line-up for 2018 includes 18 films turning the spotlight on France, Asia and Italy. This year’s event also sees the return of a number of directors, including Jean-Luc Godard, Christophe Honoré, Spike Lee, Jafar Panahi, Lee Chang-Dong and Kore-Eda Hirokazu. Todos lo Saben (Everybody Knows) by Asghar Farhadi with Penelope Cruz and Javier Bardem will open the festival on May 8 before its general release the next day!
Claude Hugot continued: “The cinema helps us to build our media profile all over the world, from China to Brazil, India, Latin America and Russia. The Cannes Film Festival enjoys huge press coverage with an estimated value of over 40 million euros. That’s good for our brand and for our products.”
For information on the Renault range, visit www.renault.co.uk
About Groupe Renault
Groupe Renault has been making cars since 1898. Today it is an international multi-brand group, selling 3.76 million vehicles in 127 countries in 2017, with 36 manufacturing sites, 12,700 points of sales and employing more than 120,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the Group is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia, Renault Samsung Motors, Alpine and LADA, together with electric vehicles and the unique Alliance with Nissan and Mitsubishi. With a new team in Formula 1, Renault sees motorsport as a vector of innovation and brand awareness.
In the UK, Groupe Renault UK has nearly 160 dealers selling the range of Renault cars, LCVs and Dacia. Groupe Renault UK sales totalled 113,988 vehicles in 2017.
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