RENAULT RELIVES THE 90S AND CELEBRATES CLIO AT NOSTALGIA POP-UPS

  • Renault is hosting a series of pop-ups in London, Birmingham and Manchester bringing to life the Clio’s style and technological evolution from the 90s to 2018
  • Visitors can relive the 90s with an immersive experience of complete throwbacks at the pop up ‘Play, Pause, Rewind’
  • An exclusive launch event took place took place in Holborn, London on Thursday 2nd August

This summer, Renault is celebrating the Clio, a car born in the 90s and the original millennial, which has stood the test of time and never gone out of style. The car brand took over Hogarth House in the heart of London on Thursday 2nd August for an exclusive launch event, giving Londoners a chance to re-live a favourite decade: the 1990s.

The pop-up space was split in half: 90s nostalgia and modern day, with different elements bringing to life the technological, design and style journey of the Renault Clio from the 90s to present day.

Visitors had the chance to fully immerse themselves in a complete 90s throwback. In an ode to the best kids’ parties, they snacked on Nerdz and party ring biscuits, had their tongues turn blue from Slushies, and got their friends in a knot with a classic game of Twister. Music from Britney Spears, STEPS and the Spice Girls (to name just a few), Tamagotchis, Pogs, video games and polaroid cameras also gave visitors flashbacks to long lost youths.

The modern day space featured nail artists, photo booths, and a unciorn wing feature wall ready for that perfect selfie. After bopping along to smash hits, visitors chilled in the seating area with swinging rattan chairs and snacked on unicorn cupcakes.

As part of the pop-up, visitors were also be able to check out both a 1990s Mk1 Clio and modern-day car model to see the Clio’s transformation over the past 25 years. Remember the days where you had to roll down the windows to cool down, get out the map to see where you were going, and jam in a cassette to listen to tunes? Vistors also experienced the current generation Clio’s intuitive technology, with MediaNav and Bluetooth allowing you to access all multimedia content in the blink of an eye, and high definition BOSE speakers letting you feel the intensity of the music.

The pop-up now moves onto the Bullring, Birmingham between the 9th and 16th of August before featuring as part of Stylist Live in Manchester between the 6th and 9th of September.

For more information on the Renault Clio range please visit https://www.renault.co.uk/vehicles/new-vehicles/new-clio.html.

#ClioStyle

ENDS

For further information, please visit www.press.renault.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Oliver Lowe
Product & Corporate Communications Manager – LCV and Fleet
oliver.lowe@renault.co.uk – 01923 697878 – 07816 397540

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Charlie Roper
Press Fleet & VIP Relations Manager
charlie.roper@renault.co.uk – 01923 697778 - 07816 641843

Ciaran Sands
Communications Assistant
ciaran.sands@renault.co.uk– 01923 697363

About Groupe Renault

Groupe Renault has been making cars since 1898. Today it is an international multi-brand group, selling 3.76 million vehicles in 127 countries in 2017, with 36 manufacturing sites, 12,700 points of sales and employing more than 120,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the Group is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia, Renault Samsung Motors, Alpine and LADA, together with electric vehicles and the unique Alliance with Nissan and Mitsubishi. With a new team in Formula 1, Renault sees motorsport as a vector of innovation and brand awareness.

In the UK, Groupe Renault UK has nearly 160 dealers selling the range of Renault cars, LCVs and Dacia. Groupe Renault UK sales totalled 113,988 vehicles in 201

 

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions

Images
6

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Media ID: 14508
Small 1500 x 1000 0.9 MB
Medium 3500 x 2333 3.8 MB
Large 1200 x 800 0.7 MB

© 2018 Copyright Renault. Reproduction free for editorial use only.

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Media ID: 14507
Small 1500 x 1000 1.6 MB
Medium 3500 x 2333 6.5 MB
Large 1200 x 800 0.7 MB

© 2018 Copyright Renault. Reproduction free for editorial use only.

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Media ID: 14506
Small 1500 x 1000 1.0 MB
Medium 3500 x 2333 4.2 MB
Large 1200 x 800 0.8 MB

© 2018 Copyright Renault. Reproduction free for editorial use only.

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Media ID: 14505
Small 1500 x 1000 1.1 MB
Medium 3500 x 2333 4.5 MB
Large 1200 x 800 0.9 MB

© 2018 Copyright Renault. Reproduction free for editorial use only.

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Media ID: 14504
Small 1500 x 2250 1.9 MB
Medium 3500 x 5250 7.3 MB
Large 800 x 1200 0.8 MB

© 2018 Copyright Renault. Reproduction free for editorial use only.

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Renault relives the 90s and celebrates Clio at nostalgia pop-ups

Media ID: 14503
Small 1500 x 975 1.1 MB
Medium 3500 x 2275 4.5 MB
Large 1200 x 780 0.9 MB

© 2018 Copyright Renault. Reproduction free for editorial use only.