• Renault to sponsor Premier League coverage on Sky Sports, including Renault Super Sunday
  • Renault’s new partnership will celebrate the passion and dedication that fans have for the beautiful game

Renault has announced it will sponsor Premier League football coverage on Sky Sports from the start of the 2018/19 season, including, live Saturday lunch time fixtures, Renault Super Sunday and Bank Holiday games.

Renault will be celebrating passion for football and the dedication of fans as part of the sponsorship, with the spirit of fans a perfect representation of Renault’s ‘Passion for Life’ brand pillar.

As part of the partnership new TV idents will be broadcast in and around 96 live Premier League games on Sky Sports this season as well as non-live Premier League programming such as Renault Match Choice, Game of the Day, Premier League Review/Preview and Premier League Years. The Renault idents will also feature on Sky’s On Demand service and the Sky Go platform that allows fans to watch live or catch up on the move via mobile and desktop devices. Highlighting the journey that fans go through during the season, the idents will feature fans travelling to and from the game as well as a new hashtag, #withyoualltheway.

The idents showcase a number of Renault cars including Clio, Captur and the All-New Mégane R.S. hot hatch, with the driver of the car taking in the emotional journey of supporters during matches.

Renault will also sponsor digital coverage of the Premier League on and the Sky Sports App, including video and display advertising. The sponsorship also includes the Renault Match Zone; a feature which sees Sky Sports transport a bespoke mobile studio to club training grounds, to interview key players and managers.

Adam Wood, Marketing Director, Groupe Renault UK and Ireland said: “Our new partnership with Sky Sports is about celebrating Renault’s brand ethos, ‘Passion for Life’. Football fans show a zest for life, a desire to succeed and a spirit of togetherness, going through a journey of emotions as they follow their team. Every season, we start the journey with hope, ready to support our team to the bitter end, win, lose or draw. Through our partnership with SkySports, Renault will be with them all the way.”

Reaching millions of dedicated fans across the UK and Ireland, the partnership provides Renault with a chance to tap into highly engaged audience with broadcast as well as digital sponsorship.

John Litster, Managing Director, Sky Media, said: “In the last month we’ve been reminded of the power football has to delight and inspire. As world class players from around the globe return to the Premier League we’re thrilled that Renault will be part of Sky Sports’ unrivalled coverage. A true cross-platform partnership including naming of ‘Renault Super Sunday’ - we look forward to working with Renault to help tell their brand story”

For more information on the Renault range please visit


About Groupe Renault

Groupe Renault has been making cars since 1898. Today it is an international multi-brand group, selling 3.76 million vehicles in 127 countries in 2017, with 36 manufacturing sites, 12,700 points of sales and employing more than 120,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the Group is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia, Renault Samsung Motors, Alpine and LADA, together with electric vehicles and the unique Alliance with Nissan and Mitsubishi. With a new team in Formula 1, Renault sees motorsport as a vector of innovation and brand awareness.

In the UK, Groupe Renault UK has nearly 160 dealers selling the range of Renault cars, LCVs and Dacia. Groupe Renault UK sales totalled 113,988 vehicles in 2017.

For further information, please visit or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations – 01923 697653 – 07814 990247

Oliver Lowe
Product & Corporate Communications Manager – LCV and Fleet – 01923 697878 – 07816 397540

Callum Chamberlain
Product & Corporate Communications Manager – Dacia – 01923 697512 – 07989 434003

Charlie Roper
Press Fleet & VIP Relations Manager – 01923 697778 - 07816 641843

Ciaran Sands
Communications Assistant– 01923 697363

About Sky

Sky is Europe's leading entertainment company, serving 23 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. The company has annual revenues of £12.9 billion and is Europe’s leading investor in television content with an annual programming spend of £7 billion.

From exclusive partnerships with HBO, Showtime and Warner Bros. to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether that’s through the multi-award winning next generation box, Sky Q, or Sky’s contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Sky’s best in class customer service.

Sky’s success is not just based on what the company does but how it does it. Named as one of the Top 10 Green Companies in the World by Newsweek, one of the world’s most recognised rankings of business’s environmental performance, Sky ensures its responsible business strategy is embedded right across the group.

Three new major commitments have been launched for Sky’s corporate campaign Sky Ocean Rescue; the reduction of our own single-use plastics by 2020; an investment fund of £25 million over five years in technology solutions; and support of marine protected areas across our markets.

Sky has over 31,000 employees and is listed as one of The Times Top 50 employers for women. Sky is listed on the London Stock Exchange (SKY).

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Renault to sponsor Premier League coverage on Sky Sports

Renault to sponsor Premier League coverage on Sky Sports

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