• Thierry Henry returns to Renault as brand ambassador
  • The French ex-footballer will star in new TV idents as part of Renault’s partnership with Sky Sports
  • Over the course of the Premier League season, fans will have the chance to join Thierry in celebrating their passion for life

Thierry Henry has returned as Renault brand ambassador, bringing ‘Va Va Voom’ back to UK television screens for the first time since 2011.

The legendary French striker will star in a new series of TV idents, as part of Renault’s sponsorship of Premier League football on Sky Sports, to be broadcast during or around 96 live matches and non-live programming across the 2018/19 Premier League season.

Renault and Henry share a history going back to 2002, when the then-Arsenal player signed for Renault to create the fan-favourite series of ‘Va Va Voom’ adverts. The adverts certainly left a lasting impact on the British public. In 2004, the phrase ‘Va Va Voom’ was added to the Concise Oxford English Dictionary, and in the years since their original broadcast the adverts have regularly featured in lists of classic car ads.

The idents, which will carry the new hashtag #withyoualltheway, will feature real Premier League fans as they experience matches, with Henry following their emotional journey through the ups and downs of the season - while showcasing several Renault cars including the Clio, Captur and All-New Mégane R.S. hot hatch.

Thierry Henry, Renault brand ambassador, said: “It feels great to reignite my long-stating ‘liaison’ with Renault, especially as I’m returning to the team during its first journey into football. Having played in stadiums across the world I know first-hand the passion fans have for both life and their favourite sport. I’m looking forward to helping Renault publicly celebrate this passion over the course of the Premier League season, while injecting some ‘Va Va Voom’ back into British football.”

Vincent Tourette, Managing Director, Renault UK, said: “We’re delighted to welcome Thierry back to Renault to lead the line in our new TV idents on Sky Sports. We’ve just enjoyed an amazing World Cup summer in which we were reminded of football’s power to bring out the best in us all, and we can’t wait to carry that on into the Premier League season with Thierry at the helm as we explore a sport that links very strongly with Renault’s ‘Passion for Life’ ethos.”

Thierry Henry enjoyed a 20-year long professional playing career, in which he made nearly 800 appearances. He has played for clubs across the world including Monaco, Juventus, Arsenal, FC Barcelona and New York Red Bulls. English fans will best remember him for the eight years he spent at Arsenal, were he scored 228 goals in 376 games and won two Premier League titles, three FA Cups, four Golden Boots and two player of the year awards. He became the greatest goal scorer in the clubs history and was an integral part of the club’s iconic “Invincibles” team of 2003/04. He remains France’s all-time leading international goal scorer, having scored 51 goals for his country as part of teams that won both the 1998 World Cup and UEFA Euro 2000.For more information on the Renault range please visit www.renault.co.uk.


For further press information please contact:

Email: Renault@eulogy.co.uk
Tel: 020 3077 2000

About Groupe Renault

Groupe Renault has been making cars since 1898. Today it is an international multi-brand group, selling 3.76 million vehicles in 127 countries in 2017, with 36 manufacturing sites, 12,700 points of sales and employing more than 120,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the Group is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia, Renault Samsung Motors, Alpine and LADA, together with electric vehicles and the unique Alliance with Nissan and Mitsubishi. With a new team in Formula 1, Renault sees motorsport as a vector of innovation and brand awareness.

In the UK, Groupe Renault UK has nearly 160 dealers selling the range of Renault cars, LCVs and Dacia. Groupe Renault UK sales totalled 113,988 vehicles in 2017.

For further information, please visit www.press.renault.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Oliver Lowe
Product & Corporate Communications Manager – LCV and Fleet
oliver.lowe@renault.co.uk – 01923 697878 – 07816 397540

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Charlie Roper
Press Fleet & VIP Relations Manager
charlie.roper@renault.co.uk – 01923 697778 - 07816 641843

Ciaran Sands
Communications Assistant
ciaran.sands@renault.co.uk– 01923 697363

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‘Va Va Voom’ is back: Thierry Henry returns to Renault

‘Va Va Voom’ is back: Thierry Henry returns to Renault

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‘Va Va Voom’ is back: Thierry Henry returns to Renault

‘Va Va Voom’ is back: Thierry Henry returns to Renault

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