RENAULT AND CARKRAFT - SUPPORTING ROAD SAFETY FOR YOUNG DRIVERS

  • Ninth year of Renault involvement in award-winning driver safety scheme
  • CarKraft has helped reduce the number of fatalities or people seriously injured in Northamptonshire to an all-time low
  • Since 2001 there has been a nearly 70 per cent reduction in young driver casualties in the county
  • More than 10,000 drivers have benefitted from the scheme
  • Video showcasing the scheme available here: https://bit.ly/2ArzmJG.

The CarKraft safety initiative, launched in 2001, is an award-wining driver safety scheme aimed at young drivers aged between 15 and 30 years old, launched to cut the number of fatalities or people seriously injured in road traffic accidents. Renault has been involved for nine years, joining Northamptonshire Highways, Northamptonshire Police and Adrian Flux Insurance, and provides a fleet of vehicles to the scheme including Twingo, Clio, Captur and Mégane.

The scheme runs three courses each year, which are free of charge and offers drivers a dynamic mix of workshops allowing young people to experience driving on simulated, challenging conditions. It explores the main causes of car crashes – failing to look/judge, excess and inappropriate speed, excess alcohol/drug driving and seat belt safety.

Drivers taking part in the course experience skidding to explore car control under extreme road conditions. They also get an assessed drive on public carriageways with a police driver, who give tips on advanced driving techniques. Tutors running the events are all highly qualified motoring professionals with years of experience in both motor racing and advanced driving techniques. The schemes have been hugely popular, regularly over-subscribed and have attracted numerous best practice visits by other local authorities.

Since its inception, more than 10,000 people have benefited from the unique experience, which has helped reduce the number of people killed or seriously injured in Northamptonshire to an all-time low in 2016. The figures continue to go down and since 2001; there has been an encouraging 67 per cent reduction in young driver casualties.

Keith Millard, a Senior Behavioural Change Officer with Northamptonshire Highways, said: “CarKraft epitomises our behavioural change strategy, which is achieved through partnership collaboration with a range of stakeholders including Renault UK. Thanks to the resource and funding support of our partners our courses are provided free of charge to participants. We are pleased to be able to work with Renault UK and their support with our award-winning event has helped in a continuing fall in young driver casualty numbers in Northamptonshire.”

CarKraft was awarded a Prince Michael International Road Safety Award in 2006 and was shortlisted for the FirstCar Young Driver Road Safety Awards 2015 ‘Young Driver Campaign of the Year’.

Matthew Bendall, Head of Press and PR, Groupe Renault UK, said: “Renault’s support of CarKraft is now in its ninth year and it’s encouraging to see the correlation between the safety initiative and a reduction in serious injuries in Northamptonshire. The best part of this scheme is that it is free for anyone to attend as the events enable young drivers to understand the rules of the road better and how best to handle their car with plentiful tips from experienced tutors.”

The agile Renault Twingo city car starts at £10,750 with the ever popular Clio supermini starting from £13,500. The stylish Renault Captur, the best-selling Renault model in the UK, starts from £15,300 and the elegant Mégane family hatchback from £17,715.

You can watch the full video about Renault’s support for the scheme here: https://bit.ly/2ArzmJG.

ENDS

About Groupe Renault
Groupe Renault has been making cars since 1898. Today it is an international multi-brand group, selling close to 3.76 million vehicles in 134 countries in 2017, with 36 manufacturing sites, 12,700 points of sales and employing more than 180,000 people. To meet the major technological challenges of the future and continue its strategy of profitable growth, the group is harnessing its international growth and the complementary fit of its five brands, Renault, Dacia, Renault Samsung Motors, Alpine and Lada, together with electric vehicles and the unique alliance with Nissan and Mitsubishi. With a new team in Formula 1, Renault sees motorsport as a vector of innovation and brand awareness.

In the UK, Groupe Renault UK has nearly 160 dealers selling the range of Renault cars, LCVs and Dacia. Groupe Renault UK sales totalled 113,988 vehicles in 2017.

For further information, please visit www.press.renault.co.uk or @RenaultUKPR or contact:

Matthew Bendall
Head of Press & Public Relations
Matthew.bendall@renault.co.uk – 01923 697653 – 07814 990247

Alistair Sommerville
Press Relations Manager
Alistair.sommerville@renault.co.uk – 01923 697592 – 07464 537744

James Bolton
Product & Corporate Communications Manager – Renault
James.bolton@renault.co.uk – 01923 697342 – 07812 967685

Callum Chamberlain
Product & Corporate Communications Manager – Dacia
Callum.chamberlain@renault.co.uk – 01923 697512 – 07989 434003

Oliver Lowe
Product & Corporate Communications Manager – Renault LCV and Corporate
Oliver.lowe@renault.co.uk – 01923 697878 – 07816 397540

Charlie Roper
Press Fleet & VIP Relations Manager
Charlie.roper@renault.co.uk – 01923 697778 – 07816 641843

Ciarán Sands
Communications Assistant
Ciaran.sands@renault.co.uk - 01923 697363

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions

Images
1

Renault and CarKraft - supporting road safety for young drivers

Renault and CarKraft - supporting road safety for young drivers

Media ID: 14946
Small 1500 x 843 0.6 MB
Medium 3500 x 1968 2.6 MB
Large 1920 x 1080 0.9 MB

© 2019 Copyright Renault. Reproduction free for editorial use only.

Videos
1

Renault and CarKraft - supporting road safety for young drivers
Oct 25, 2018

Renault and CarKraft - supporting road safety for young drivers

Media ID: 14947
MP4 Video 24 fps 73 MB

© 2019 Copyright Renault. Reproduction free for editorial use only.