Over the course of its history, Renault has changed its visual identity several times. One thing that hasn’t changed since 1925 is the diamond shape that serves as the base for the logo – an iconic emblem of the brand. The angled, geometric shape inspired Louis Renault, and it was adapted to the angled bonnets of the time. Since then, the diamond has been redesigned nine times, including this latest revision.
The current logo – created in 1992 and redesigned in 2015 – is being redesigned as Renault moves into a new era to meet the challenges of a modern international brand, with a significant focus on the digital world.
"It is a balance between recognition of the brand's heritage and entering a new era, symbol of the future", as Gilles Vidal explains that the recently revealed logo is more vibrant and modern. “The restyled diamond perfectly embodies the ‘New Wave’ era that Renault has entered" continues Gilles Vidal.
It was therefore naturally unveiled during the presentation of the Renaulution strategic plan and integrated on the grille of the Renault 5 Prototype and, following the praise for both the model and badge, it was officially launched as the new logo.
"We have integrated it on the Renault 5 Prototype for the first time. It was for us a formidable testing ground. In view of the enthusiasm and the very positive feedback we received about the logo, we decided to launch it,” said Gilles Vidal.
An even more iconic diamond
The diamond embodies Renault, and it needed to be preserved. "We have rethought it to become more iconic, simple and meaningful, a true timeless signature, without superfluous effects or colours, with a contemporary takeover of the lines, an essential part of our graphic heritage," Gilles Vidal explains.
Uncluttered, with no signature or typography, this new logo has been designed to deliver movement. The flat treatment enables its animation, for example on video or digital media, but also on vehicles, for their welcome sequence.
This new logo will be gradually applied to Renault vehicles. "By 2024, the entire Renault range will carry this new emblem," concludes Gilles Vidal.
The full video can be viewed: here.
About Groupe Renault
Groupe Renault is at the forefront of a mobility that is reinventing itself. Strengthened by its alliance with Nissan and Mitsubishi Motors, and its unique expertise in electrification, Groupe Renault comprises 5 complementary brands - Renault, Dacia, LADA, Alpine and Mobilize - offering sustainable and innovative mobility solutions to its customers. Established in more than 130 countries, it currently employs more than 180,000 people and has sold 2,9 million vehicles in 2020.
Ready to pursue challenges both on the road and in competition, Groupe Renault is committed to an ambitious transformation that will generate value. This is centred on the development of new technologies and services, and a new range of even more competitive, balanced and electrified vehicles. In line with environmental challenges, the Group’s ambition is to achieve carbon neutrality in Europe by 2050.
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